Monthly Archives: December 2016

Top Practices to Design Custom Labels

While making labels for your product, keep in mind that – you want something that appeals to consumers and makes them want to buy the product. This is why it is advisable to hire an experienced professional to handle your label design. If the budget will come in your way and you may want to design a simple label by yourself, then, here are some best practices to create custom labels:

Consider the container – To create an aesthetically-pleasing look, an item container and the label need to blend together perfectly. Hence you should carefully measure the container’s size; so you can determine the right dimension of your label before getting started out with the design.

Use high-quality images – The excellence of images you utilize will define the quality of your custom label design. Since a high-quality packaging design has a vast impact on how customers will define the quality of your product! Keep in mind that if you will download your images from the internet then it might have low resolutions, hence always try to search for high resolutions based images. Even though label printer can make a huge difference in the quality of your label as well. Give attention to both aspects to really bring away crisp and clear label design!

Make the logo prominent – One of the goals of designing a custom label is to build your brand identity & brand your product. Therefore, you need something that prominently displays your brand logo. Put the logo at the top or center, so that consumers may easily notice it when they look at the label.

Use vector rather than raster – there are two styles of graphics to choose from – vector and raster. As you can easily expand or reduce Vector images without the risk of dropping off image quality hence in label designs they are more suitable. Try to go for vector images to keep your design process goes smoothly rather than being delayed by inferior-quality graphics.

Steer clear of overcrowding elements – Customers have plenty of options on the shelves, so using a label that includes too much text and graphic elements can be confusing and frustrating to them. Product name and brand name are a must and moreover to that, you can add the serving size/advantage/feature claims. While selecting design elements to add to your label, follow the “less is more” rule!

Don’t forget the labeling regulations – Sometimes you may be lacking out on some important rules while thinking only about an artwork of your labeling. Certain products have a strict labeling regulation, so be sure to consider which rules would be applicable for your product. For example, if you’re selling foods products, you must include nutrition facts in your label design.

The Qualities That Make a Great Graphic Designer

What does it take to become a great graphic designer? What is their secret to success? Do they follow a 5-step process to become an in-demand designer? Sad to say, there is no secret formula whatsoever. However, when you observe successful designers, you will notice that they have common qualities. These are some of their most common qualities:

Great designers…

Continue to Learn

It is difficult to accept criticisms, and be told to do your work better or in a different way than what you have learned. Often, you resent this and lose your temper. However, they may be right. The Photoshop trick they are suggesting may save you a production time of three hours.

Most successful designers started out as being humble. They absorbed everything, jot down notes and try out new things. They were open to advice and grew since they listened to others. They didn’t have an attitude problem, but were humble and willing to learn.

Can Handle Criticism

Criticism can be tricky. When the work of a designer is being criticized, this should not be taken personally. Designers should not be defensive or make up poor excuses. Instead, they should be open-minded.

Always Inspired

Everybody starts their day with their own rituals. For example, some designers, as soon as they reach the office, search online for sites that are filled with design ideas to get some inspiration. Most talented designers have the same habit. You have to be updated with what is happening in the world of design, and continue to check on the things that are new in the industry, which can be applied to the work. You should look into the present design trends and study where they are headed. This way, when working on a project, you can return to the designs you have saved so you can start the process with ease.

Get out of their Comfort Zone

When you talk to designers who have made it in their profession, you will find out that they never stop learning and exploring new design tips. Though it can be difficult, it would work to their favor to be pushed beyond their limits.

Nowadays, the latest design ideas and tips are right at the tip of your hands. So, all you have to do is make the most of this wide knowledge that is very accessible. Pay attention to other people in the design community. Leave your comfort zone and come up with remarkable creations.

Info Designers Are Not Fine Artists

It can be difficult to find worth in a design career. Though designers create tangible products that can be used for a variety of purposes, design work feels frivolous at times. I have created my fair share of pamphlets and posters that get used for one day and tossed out the next. The disposability of design work is something that many designers struggle with.

However, the amount of time that our work is used for doesn’t matter. Rather, contributing to an ongoing visual dialogue is the important aspect of being a designer.

I know that I’m not a fine artist. In fact, I am learning to stop identifying as an artist at all. Though some in our industry may be upset by this, I think it is vitally important that designers begin to view themselves as problem solvers that utilize a visual vocabulary.

In many regards, being a designer is like being a scientist. When approached with a problem, scientists are tasked with finding a solution by utilizing the scientific method. This protocol ensures that the scientist reaches the right conclusion (or, in the realm of theoretical science, the best solution). It dictates that scientists must:

  1. Ask a question
  2. Research
  3. Hypothesis
  4. Experiment
  5. Record Observations/Gather Data
  6. Come to a conclusion

Though not a perfect analogy, a designer’s profession is a logical one. We ask questions (often in the form of asking a client about their vision of the piece), research the company or client extensively, hypothesize (sketch), experiment (produce rough designs and mockups), record observations (present designs to clients and hear their feedback) and conclude the process (finalize and complete the design). Certainly, no one would argue that a scientist is the same as a fine artist, so why should we debate whether or not logic-driven visual communication is comparable?

I think that it is unhealthy for young designers to compare themselves to fine artists. Doing such inevitably leads to feelings of failure and inadequacy through perceiving oneself as a sellout. It is important to acknowledge that working with clientele and producing design work for a client may not be sexy, but it is a profession that has gained immense importance in the last century.

Designers have a great responsibility to society. In our modern world, more individuals will walk through a grocery store and be surrounded by design that will walk through the halls of art museums and galleries surrounded by masterworks and modern works. This means that, in many circumstances, designers are the new architects of our visual world.

The visual vocabulary of society was once used for religious reasons, and later, philosophical reasons. Today, we find that consumerism is the driving force in developing new visual styles.

Visual Graphic Art Editable Freeform PowerPoint Maps

Whether you are a student, teacher, professor, an employee or CEO of a company, an Army General or an administrative officer, a doctor or an engineer, a financial wizard or a plain banker, you are required to make a presentation sometime. Invariably, a map or geospatial intelligence is an essential part of any presentation today. And why not, with GPS, Google maps and geospatial technology, it has become so easy to relate data to ground.

The age old adage that a picture is worth a thousand words is more true for maps in a presentation. The data which may take tens of slides to represent or explain can be easily put in just one thematic map. But how to make it without any GIS or geographical analysis tools. You can find a right image by searching the net by Google Image search. Sounds easy, but no. There are so many map images available on the net but can you use them. May be no, why? The image may be copyrighted. So why not use images from ShutterStock or some similar website offering images. Here also you need to purchase license and spend hours searching for the right map or image which matches the theme of your presentation.

So should I hire a graphics artist to make a custom design for me. If the presentation is so important that you can spend hundreds of dollars for a custom map, then it is okay. But if you want to do the job in minimal budget with maximum output then the answer lies in freeform PPT maps editable in powerpoint software itself. Yes, no need purchase an expensive photo editor, all you need are editable freeform maps and manipulate them with click and select in the PowerPoint program.

You can download a free Alabama County Freeform Presentation from https://gumroad.com/l/udUA with fully editable content and easy explanation to conform the slides to your selected theme. We have spent a lot of time to painstakingly trace all the counties as freeforms. You can even zoom one county freeform to full slide and it will still retain its shape. An image if so zoomed will definitely break into pixels and not usable at all. All these freeform counties can be selected in one go and filled with single color or singly, it all depends on what you want to present.

So use the Alabama Free PPT map as you want for a while, tweak it, play with it and you will be so happy that it is so easy to make your own design in minutes. And if you want the whole of US counties as editable freeforms, please do let me know.